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How to leverage Facebook ad and Twitter ad to promote your brand message?


No doubt creating valuable content is crucial to getting a brand promoted, but unless your audiences don’t see it, it will not reap the desired results. Luckily, social media channels work as a great platform for businesses to showcase their products and attract new consumers. Additionally, social media sites like Facebook and Twitter offer advertisement tools to promote brand content. These ad platforms allow marketers to reach out to those groups who are likely to get converted into sales.
The best part about Facebook Ads and Twitter Ads is that they both let you target your ads towards those groups who share similar interest and liking as your brand. This eliminates the time and money invested in targeting those audiences who are not likely to turn into profitable customers. Thus, it can be said that such platforms are highly cost-effective and measurable.

Warning Signs: Things To Look Out For With A Failing Managed IT Services Provider

Your managed IT services provider is your partner in business because they are responsible for handling and maintaining your IT solutions that help you run your business.

Unfortunately, there are instances when your provider may be Experiencing problems within its own organization that could cause down times or issues. Here are some warning signs you should look out for before your business runs to the ground.


Lack of transparency

Transparency in dealing with network issues or reporting details of what caused an issue in your system can be a Telltale sign that your provider may not be capable of providing salient solutions for your network. They start to shirk away when asked about what’s happening or what steps are being taken to address the issue.

No definitive issue assessments

They are unable to provide a comprehensive report on an issue being worked on. The provider is unable to provide a diagnostic assessment of the issue or is unable to categorically state the severity of the problem and what measures are needed to be in place to mitigate down time issues.

Lack of communication

You get passed around when looking for answers to a problem that occurred. This is a sign that the provider is not interested in letting you know if the issue can be fixed, need more time to repair or a backup system is needed to continue operations.

When you see these three things starting to happen, then it’s high time to look for an alternative managed IT solutions provider.




DS5 - Data Collection & Coaching

My literature review is slowly but surely coming together. Next up is my survey and interviews. For my dissertation I'll be doing a survey with a group of around 20 people on how they perceive the value of technology in education and what it means to be a connected teacher. From that group I'll select 5-8 educators to interview. This more in-depth "conversation" will hopefully give me the data and insights I need to prove my point. Then, I'll be looking for the correlation between existing theories, present-day (technological) evolutions and real-life opinions. Also, my first supervisor sessions are coming up! Looking forward to talk with professor Guy Merchant of SHU.